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Creative storytelling highlights the impact insurance can have on all…

A picture says a thousand words…

Or so the saying goes. Imagine then the power of capturing the true-life stories of those who most needed help in a moment of doubt, anguish, or uncertainty to both inform and inspire.

Creative storytelling highlights the impact insurance can have on all…

The Safe Stories project “Histórias Seguras” is an initiative by Grupo Ageas Portugal designed to capture real life experiences in an imaginative way, to demonstrate how insurance makes a difference in people’s lives. 

And that was the challenge launched to young talents in Portugal working in audiovisual production. The challenge was to develop short videos that portray these real stories in a creative way with no restrictions beyond making something that will truly inspire. These videos highlight the reality of customers and the work developed by the teams of Grupo Ageas Portugal brands - Ageas Seguros, Médis, Ocidental and Seguro Directo, showing how as an insurer we are always at people's side when needed the most.

Actor and director Diogo Morgado played the role of mentor to these young talents proving the necessary guidance, staying front and centre throughout the communication and development of this unique project.

A preview of the videos took place at the Ageas Tejo Building, in Lisbon, in April where the Ageas Audiovisual Prize was awarded, distinguishing the best talents in the areas of direction, photography and scriptwriting. The young talents that participated in the competition gained from the creative experience itself but also from the fact that finished videos provide a platform to showcase their specific talent to a wider audience. 

At the ceremony, Grupo Ageas Portugal also recognised the Employees who followed these stories, in a live show. They were rewarded for their valuable role in monitoring several people in delicate situations, with donations made on their behalf to four Associations chosen by these employees: Fundação LIGA, SOUMA, Associação Salvador, and Terra dos Sonhos.

Thanks to a collaboration with Grupo Media Capital, and more specifically CNN Portugal, Histórias Seguras was broadcast to some 2.2M viewers on television and more than 3M via social media and display channels.